BeWellPathway

BeWellPathway came to us, all they had was an idea. After working with us, they now have brand identity, a client booking system with HIPPA compliant and a fully designed and optimized website.

Annie Lynch-Isek wanted a site that would allow people to learn more about the services that BeWellPathway offer and book appointments quickly and easily. Annie needed the website to speak to a wide audience—their desired client base. We utilized subtle animations to show that BeWellPathway is sophisticated, yet young and energetic.

With BeWellPathway being a pure startup in a hyper specific niche, we had our work cut out for us to understand this user, their habits and their needs. As part of our research, we created user personas to understand user psychology. This helped us build the information architecture and site architecture. This is a highly educated consumer that wants more digestible content, fewer visuals, and in a frank manner. We prepared a user journey with wireframes, focusing on BeWellPathway’s goal of providing a secure online therapy to clients on their effective and modern approach.

BeWellPathway launched in June 2020 and have had a huge spike in clients from both their social media campaign and SEO work.