Overview

One of our existing clients, Pawfect Darlings, came to us looking for an e-commerce site. The site was to be designed to sell pet canvases and associated gifts, such as mugs, blankets and clothing with the customer’s photo.  

Client:
Pawfect Darlings
Industry:
E-Commerce
Services:
Web Design, Marketing
Via:
pawfectdarlings.com

Key Functionality

The project for Pawfect Darlings was based around: A fully bespoke design and build, in keeping with existing branding, but with a vastly improved user experience Fully customisable homepage with editable banner, featured products and CTA sections Choose By Design page, where Pawfect Darlings different designs were shown Bespoke filtering system enabling customers to narrow their search across various attributes Product page template with block builder functionality and detailed product specification An engaging blog sections Integration with third-party suppliers and email marketing software

The Brief

The brief was to review competitor’s useability of the websites and incorporate the Pawfect Darlings brand into a completely now, unique user experience. The emphasis here was on the usability of the pet’s photo upload. The gifts come in a wide variety of specifications and variables, so allowing users to easily browse the designs by filtering down on various attributes was paramount. We were also tasked with creating products to the new Shopify set-up for the launch.

Project Timeline

As with any project, the early stages involved a couple of virtual kick-off meetings. We spend a lot of time scoping out the project to gain a thorough understanding of all technical requirements and requests. From there, a technical specification and design brief were written and agreed with the client. These are fundamental documents that provide the basis for any project, as they give us clear objectives to work towards, and allow us to work to specific standards and criteria. Wireframes are the first step of the creative process at Techspire Solutions. It is important that we communicate a skeletal framework to the client in the first instance, so that the full website designs are grounded in solid UX principles, and all required features are going to be present. This was our Managing Director, Joshua Cadman’s first website design project since founding Techspire Solutions. We created a series of design options for the homepage, category and product pages along with a number of key content additions, too. Designs are put through a revision process as standard, and using Adobe XD, the client had ample opportunity to feed back on the look and feel of the concepts we put together. With approval and agreement on the designs, we then moved the project into the build stage. With this in place we were able to write a script that migrated the products across to the new Shopify set-up. As with anything of this nature, the task required some manual input, and so working with the client on a mass CSV upload, we were able to follow this up and add the correct attributes to any products that weren’t 100% accurate. Finally, we worked closely with the client on the image upload process – a key requirement of the project. Lots of testing was required in setting attributes and options that users could use, such as pet’s photo, name and digital download options.