Did you know that email is still the most effective marketing channel for brands? According to a report by Statista, email marketing will continue to be one of the key marketing channels in the coming years as ...
Search engine optimisation (SEO) is a branch of digital marketing that helps websites appear prominently in search results. Since there are more than 1 billion Google searches performed every day, SEO has becom...
Social media has become an essential part of any successful business marketing strategy. However, it is one of the most challenging platforms for businesses to manage. With so many social media channels, it’s d...
Google searches over 1 billion web pages every day to find answers for its users. In fact, Google is the first place that most of us will check when looking for information on a particular topic or product. Thi...
What is a SWOT analysis? SWOT means Strength, Weakness, Opportunity, and Threats. These 4 words will help you analyse and recognize internal, external, future and current organizational potential. This structur...
Ever wonder how so many businesses on social media can have millions of followers? They have a social media marketing strategy (SMMS)! SMMS is vital for any business or person who wants to grow a steady followi...
Digital Marketing and sustainability are practices that, when used together, can increase trust and awareness of your brand. We can use tools and techniques to make our digital environment more sustainable with...
Hi everyone! My name is Nicole, and I recently joined the Techspire Solutions Team back in October of 2021. I am a Digital Marketing Master’s student at the University of Salford, undertaking my dissertation pr...
There are multiple digital marketing strategies out there, and more are popping up every few years. It’s important to pick a strategy (or multiple) that are the best fit for your business at that time. Re-evalu...
Choosing the right influencers to collaborate with is as important as what content they create for you. What makes someone the ‘right influencer’ for my brand? There isn’t a cookie-cutter answer to that qu...
