Improve organic search results
Quick Tips SEO

How to Improve Organic Search Rankings and Get More Traffic from Google

What’s the best way to improve your organic search rankings?

Unfortunately, there is no magic trick to getting your website to rank at the top of Google’s search results, but there are best practices that you can follow to give yourself a better chance of having your site be discovered by search engines. The key is to make sure that your website is easily accessible and available to the search engines so that they can find and index it. The best way to do this is to make sure that your site is optimised before you start adding content. This will help to ensure that your site is ready to be crawled and that it’s accessible to the public. Once your site is up, you can then begin the process of optimising your site for the search engines.

How to get more traffic from Google?

If you want to improve your organic traffic from Google, the first thing you need to do is create high-quality content. This can be anything from in-depth how-to articles to list-style posts that cover a variety of topics. It’s important to remember that Google is looking to return the best possible search engine results for any given query. This means that you need to write for humans first, and search engine bots second. If your content doesn’t appeal to human readers, you probably won’t rank particularly well. When writing your content, use long-form articles that are at least 1,500 words long and include a variety of different keywords and phrases that are related to your business. The more keywords that are included in your copy, the better chance you have of ranking well. Make sure to use your keywords naturally, however. If your content seems like it was written only to rank well, it will likely be flagged by the search engines and negatively affect your site.

Create great content that Google loves

Another way to improve your organic traffic from Google is to make sure that your content is highly relevant to your target audience. Before you start writing, sit down and do some research on your target reader. Who is this person? What are their interests? What type of language do they use? By understanding who you are trying to reach, you can then tailor your content to appeal to this specific audience. When creating your content, it’s important to remember that everything you publish on your site is representative of your business. If your content is filled with spelling mistakes and grammatical errors, Google is likely to flag it as low-quality and drop your rankings. Similarly, Google also has certain standards for what type of content it will include in its search results. By ensuring that your content is relevant and high-quality, you will have a better chance of improving your search engine rankings.

Build a responsive website

Another way to improve your organic search rankings is to ensure that your website is fully responsive. Google has stated that this is one of its ranking factors, meaning that you could see an increase in traffic to your site by optimising your design for mobile devices. By building a responsive website, you will make it easier for your visitors to navigate your site and find the information that they are looking for. If your website is inaccessible on mobile devices, Google may not be able to fully index your site and your traffic could suffer as a result. To avoid this, make sure to use responsive design and responsive hosting so that your site is easily accessible on all devices.

Use rich media in your headlines

Google has also stated that it favours sites that feature rich media, such as images or videos. This is because these types of media often provide valuable information to the viewer without requiring them to click through to another website. By including images and videos on your website, you can provide your readers with engaging and informative content without having to write an in-depth article. By using images and videos in your headlines, you can also help to improve your click-through rates. This is because the image or video acts as a sort of teaser for the article below it.

Optimise your site for mobile users

As mentioned above, Google tends to reward sites that are accessible on mobile devices. While it’s important to create a responsive site, it’s also essential that you optimise your content for mobile devices. By doing this, you are not only opening your site up to a wider audience, but you are also increasing your chances of improving your search engine rankings.

Another way to optimise your site for search engines is to ensure that your content has a good user experience. This means that your content should be easily accessible, relevant and engaging. If your content fails to meet these standards, Google is likely to flag your site and drop your rankings. By ensuring that your content is written well and easily understandable, you are helping to improve your site’s overall ranking.

Summing up

There are a number of ways that you can improve your organic search rankings and get more traffic from Google. The first step is to ensure that your site is fully optimised before you start adding content. Once your site is ready to be crawled, you can then begin the process of optimising your site for the search engines. When creating your content, it’s important to remember that everything you publish on your site is representative of your business. By creating high-quality content, using rich media in your headlines, building a responsive website and optimising your site for mobile users, you can improve your organic search rankings and get more traffic from Google.