Archive for author: Nicole Poirier

Quick Tips

Personalising Personification

Personification is generally described as attributing human-like traits to objects or creatures that are not human. This practice can also be used for things like your brand image, or even products that you sel...

Why social media is the best marketing tool in 2022
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Why Social Media is the Best Marketing Tool in 2022

Long gone are the days where you contact your local newspaper or radio station and request an ad spot. Now, one of the easiest and cheapest ways to market your brand is through social media. There are loads of ...

What can a SWOT analysis do for my business?
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What can a SWOT Analysis do for my Business?

What is a SWOT analysis? SWOT means Strength, Weakness, Opportunity, and Threats. These 4 words will help you analyse and recognize internal, external, future and current organizational potential. This structur...

Roadmap to developing your SMMS
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Developing a Social Media Strategy

Ever wonder how so many businesses on social media can have millions of followers? They have a social media marketing strategy (SMMS)! SMMS is vital for any business or person who wants to grow a steady followi...

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Digital Marketing and Sustainability.

Digital Marketing and sustainability are practices that, when used together, can increase trust and awareness of your brand. We can use tools and techniques to make our digital environment more sustainable with...

News & Events

Earth Day Employee Spotlight: Nicole

Hi everyone! My name is Nicole, and I recently joined the Techspire Solutions Team back in October of 2021. I am a Digital Marketing Master’s student at the University of Salford, undertaking my dissertation pr...

KPIs are a measure of your performance.
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Here’s Why You Should be Keeping Track of Your KPIs

KPIs, or Key Performance Indicators, are metrics that give you an indication of how well your business is performing on different platforms. You can review your KPIs for your website, social media accounts, goo...

Types of Digital Marketing (1)
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Explaining Digital Marketing Strategies

There are multiple digital marketing strategies out there, and more are popping up every few years. It’s important to pick a strategy (or multiple) that are the best fit for your business at that time. Re-evalu...

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How To Find The Right Influencers For Your Next Campaign

Choosing the right influencers to collaborate with is as important as what content they create for you. What makes someone the ‘right influencer’ for my brand? There isn’t a cookie-cutter answer to that qu...

Free Social Media Calendar 2022
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FREE: Social Media Planner 2022

“We have a 9 a.m. meeting? Hold on — let me scour the internet to find content for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We miss d...