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10 Email Marketing Tactics That Will Win Over Your Audience

Did you know that email is still the most effective marketing channel for brands? According to a report by Statista, email marketing will continue to be one of the key marketing channels in the coming years as well. It is evident from the stats that marketers need to step up their game with email marketing. While it might not be quite as flashy as some other digital marketing techniques, it’s a proven way to reach your target audience and sell more products or services. With this article, you’ll learn about 10 effective email marketing tactics that will win over your audience and drive results for your business.

Merge your email marketing and ad strategies

As you grow your email list and create content for your emails, you will also be creating ads to promote those products or services. You should definitely merge your strategies, so you don’t create content that isn’t promoted and vice versa. For example, if you create an email that talks about the best workouts for seniors, you should also create an ad that promotes the same thing. They should match the same style and vibe.

Send exclusive offers to your most engaged subscribers

If you are sending emails on a regular basis, you might want to send out emails with exclusive offers for your most engaged subscribers. You can segment your subscribers based on their engagement levels, and send them emails with exclusive offers only they can get. This is another way to keep your brand in your subscribers’ minds and make them feel special. You can also use these emails to collect information from your subscribers, like what they are interested in. This way, you can make subscribers feel like they are part of an exclusive club, and they have access to special deals that others don’t.

Send personalised emails based on customer behaviour

While you should always be sending emails to your entire list, you can personalise your emails based on customer behaviour. For example, if you are selling fitness products, you can send emails to customers who have searched for fitness products on your website in the past but didn’t make a purchase. This way, you are speaking directly to the people who are interested in what you have to offer and might make a purchase if you give them the right information. You can also send emails to past customers who purchased certain items but haven’t come back and purchased again. This could be an indicator that those customers are happy with their purchase, and you can send them emails to try and get them to come back and purchase again.

Use visuals in your emails

If you want to increase engagement with your emails and have people actually read them, you should definitely use visuals. You don’t have to use images in every email, but you should definitely use visuals when possible. You can use visuals to highlight special deals or to give people information about your products or services. You can use GIFs, images, or videos. You can also use mockups to show your customers what the product they are interested in will look like when they use it.

Send a Welcome Email to New Subscribers

When someone subscribes to your email list, it’s a good idea to send them a Welcome email. This email can include information about your business, special offers, and information about your products. This Welcome email should also include links to your most important emails. You can send someone to your most popular blog post, or you can send them to a page on your website where they can purchase one of your products. You can send people directly to the page where they can sign up to become a subscriber if they aren’t already.

Send a Weekly Or Monthly Newsletter For Constant Exposure

You should definitely send a weekly or monthly newsletter to your entire list of subscribers. This is a great way to keep your brand in front of your audience on a consistent basis. You can include information about your business, new product launches, upcoming events, and anything else you think your subscribers would be interested in.

Run Brand Awareness Ads

While you should be sending emails that include special offers and try to drive direct sales, you can also run brand awareness ads. These ads can drive clicks to your website, but they are often designed to get people to sign up for your emails. You can use the same language in your ads that you use in your emails, so people recognize your brand.

Test Based on the Data You’ve Gathered

As you send emails to your audience, you will start to gather data. You will be able to see which emails are performing the best, as well as which day of the week people are opening your emails. You can use this data to test different emails and see what your audience responds to best. You can try sending a different email every week or month, and see which one gets the most opens and clicks. This will help you figure out what your audience likes, and make it easier to win them over.


As you can see, email marketing is still a powerful marketing channel for brands. While it might not be as flashy as some other digital marketing techniques, it’s a proven way to reach your target audience and drive results for your business. If you want to succeed with email marketing, it’s important to make sure your emails are high quality and interesting. You want to try to make sure your email doesn’t get caught in someone’s spam folder. You also want to make sure it’s easy to unsubscribe from your emails, so people who don’t want to receive them anymore can easily do so.