With BeWellPathway being a pure startup in a hyper specific niche, we had our work cut out for us to understand this user, their habits and their needs. As part of our research, we created user personas to understand the user psychology. This helped us build the information architecture and site architecture. This is a highly educated consumer that wants more digestible content, less visuals, and in a frank manner. We prepared a user journey with wireframes, focusing on BeWellPathway’s goal of providing a secure online therapy to clients on their effective and modern approach.